Start Now Campaign

Cardiovascular disease is the primary cause of death in Australia, predominantly affecting the elderly and middle-aged adults. Many young adults are unaware of the potential risks, mistakenly believing these conditions only develop later in life. However, most cardiovascular conditions can be prevented by maintaining a healthy lifestyle and adopting good habits early on.

This campaign aims to emphasize the importance of regular testing, understanding one's family medical history, and embracing a healthy lifestyle starting from youth. It intends to reach individuals of all ages to increase awareness and normalize discussions about Australia's deadliest health issue. The design of the campaign is formal and dignified, reflecting the values and objectives of its sponsors, which enhances its reliability and credibility. Carefully selected images are used to underscore the campaign's goals and values, featuring friendly and relatable faces to foster inclusivity and encourage open dialogue about cardiovascular diseases. Various taglines and approaches are employed to appeal to diverse demographics based on their specific needs.