Tasmania Zoo Rebrand

Tasmania Zoo is currently undergoing a significant rebranding effort to modernise their outdated and inconsistent design, which has been in place for twenty years. This initiative, supported by the Tasmanian Government, aims to boost tourism to the state and bolster local businesses recovering from the pandemic's travel restrictions. The revamped facilities will not only enhance the zoo's wildlife conservation efforts but also improve community education. The new visual brand is designed to complement and promote the zoo's growing appeal.

This bold and welcoming design seeks to enhance visitors' experiences by ensuring clear communication and easy navigation. It conveys reliability and professionalism while also appealing to a younger audience seeking a fun and engaging visit. The design elements, imagery, and carefully selected colour palette are versatile and can be seamlessly integrated across various touchpoints, making them well-suited for future developments and expansions.